What is the marketing referral fee?

What is the marketing referral fee?

PlanSplit charges for a marketing referral fee for consumers purchasing provider-offered plans without applying a promotion/referral code. The fee is applied based on a flat rate for the first 3 billing cycles of a split-billed plan (see provider fee tiers for more details). 

Marketing referral fees for plans paid in full by consumers are also determined using the split-billing calculation. Consumers are encouraged to use a referral code at the time of purchase which would waive their activation fee as well as the marketing referral fee to providers.